Consumer Perception on Top Car Brands
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Consumer Perception on Top Car Brands

The perceived difference between the top car brands and the challengers is shrinking. That's the finding of the 2012 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center. Toyota, Ford, Honda, and Chevrolet, which have been perennial leaders in the survey, maintained their top positions but have seen the points gap decrease.

The chart below shows the overall scores for the top and bottom 10 brands, according to the Consumer Reports 2012 Car-Brand Perception Survey. Overall scores are an aggregate, reflecting a brand's total perception level across seven areas. They are rounded to the nearest whole number. The top five brands in each area are listed below. The categories are listed in rank order of importance to consumers.

How the scores were calculated
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,045 adults from Dec. 1-5, 2011, and collected survey data from 1,702 adults in households that had at least one car.
Overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplary across all seven categories, divided by the total unaided awareness of the brand. (Interview subjects were asked what brands exemplified the traits, instead of being read a list of brands.) That approach compensates for awareness level, ensuring that every brand has an equal chance of leading a category, not just the best-selling or most well-known brands.
Category scores reflect the number of times that the particular make was mentioned as an exemplar of the particular attribute, again corrected for awareness.
There was a time when European cars were the most reliable cars money could buy, these days though, the Europeans might be the innovators and still leading the technology in cars, but when it comes to reliability, the Japanese have won the game hands down, even the Koreans are doing better than some of the European / American brands.

The table below displays the top 10 Reliable Cars.

The world’s biggest surveys that investigates the reliability of more than 450,000 cars aged from three to nine years old was carried out by Warranty Direct, an independent automotive warranty specialist company. The survey looked into the reliability of vehicles from 33 manufacturers in daily use in the USA and the UK.The company then drew up a ‘Reliability League Table’ showing the number of mechanical failures reported for every 100 vehicles covered by its warranty policies.

So with all of that said and "blah blah blah" when choosing your personal car do you buy a car based on BRANDS or the RELIABILITY of the vehicle???

Post your comments below lets have a LIVE discussion on this y'all to find out which way is best.

Forbes Thought Of The Day
Fun is like life insurance: the older you get, the more it costs. ”— Kin Hubbard

69 Comments to Consumer Perception on Top Car Brands:

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Lenny on Tuesday, October 16, 2012 8:55 PM
I purchase based on brad (2008 Subaru Impreza) as its what draws the ants to the sugar and then i think of how reliable my pocket is to upkeep it
Reply to comment
Baby Mama on Thursday, October 18, 2012 7:27 PM
sounds like you're a "fast car" person..that car is a cool car.

Antz on Wednesday, October 17, 2012 9:11 AM
For reliability would be what I go for, but it still has to be sporty and nice. Plus car performance is key to travel on these roads!!! ;O)
Reply to comment
Nats on Thursday, October 18, 2012 7:27 PM
true indeed

Lucille on Wednesday, October 17, 2012 10:04 AM
Even the ones in the worst section is still a brand so I don't see the big deal. Someone should choose a car on what suits them. That could be expenses (to maintain it), fuel efficiency, comfort etc., whatever makes them happy. As far as I see it, driving safe should take care of the rest. LADA is the most safe of all those on the list and I don't see it there. So that list sucks.
Reply to comment
Baby Mama on Thursday, October 18, 2012 7:00 PM
lol....@ the list sucks.. But on a serious note Lu, you have a point..someone should choose a car based on their own perspectives..

kymbella on Thursday, October 18, 2012 7:27 AM
I would buy a car based on brand...i honestly don't think that a survey can determine anything about a car,not if your not driving it on a daily basis.......
Reply to comment
Baby Mama on Thursday, October 18, 2012 7:26 PM
understandable...I gravitate more towards "Toyota" or "Honda" to be honest because i find those 2 brands suitable for me and they both are reliable based on experience.

Bashy on Wednesday, December 5, 2012 3:44 PM
Buy me a Honda Please
Reply to comment

lysha on Wednesday, December 5, 2012 9:21 PM
hmmm.... I wonder why toyota is at the top. Isnt it the worst type to have now. The cars are so soft. Best type is Honda
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