The perceived difference between the top car brands and the challengers
is shrinking. That's the finding of the 2012 Car-Brand Perception Survey
conducted by the Consumer Reports National Research Center. Toyota,
Ford, Honda, and Chevrolet, which have been perennial leaders in the
survey, maintained their top positions but have seen the points gap
The chart below shows the overall scores for the top and bottom 10
brands, according to the Consumer Reports 2012 Car-Brand Perception
Survey. Overall scores are an aggregate, reflecting a brand's total
perception level across seven areas. They are rounded to the nearest
whole number. The top five brands in each area are listed below. The
categories are listed in rank order of importance to consumers.
How the scores were calculated
The Consumer Reports National Research Center conducted a random,
nationwide telephone survey of 2,045 adults from Dec. 1-5, 2011, and
collected survey data from 1,702 adults in households that had at least
Overall brand perception is an index calculated as the total number of
times that a particular make was mentioned as exemplary across all seven
categories, divided by the total unaided awareness of the brand.
(Interview subjects were asked what brands exemplified the traits,
instead of being read a list of brands.) That approach compensates for
awareness level, ensuring that every brand has an equal chance of
leading a category, not just the best-selling or most well-known brands.
Category scores reflect the number of times that the particular make was
mentioned as an exemplar of the particular attribute, again corrected
There was a time when European cars were the most reliable cars money
could buy, these days though, the Europeans might be the innovators and
still leading the technology in cars, but when it comes to reliability,
the Japanese have won the game hands down, even the Koreans are doing
better than some of the European / American brands.
The table below displays the top 10 Reliable Cars.
The world’s biggest surveys that investigates the reliability of more
than 450,000 cars aged from three to nine years old was carried out by
Warranty Direct, an independent automotive warranty specialist company.
The survey looked into the reliability of vehicles from 33 manufacturers
in daily use in the USA and the UK.The company then drew up a ‘Reliability League Table’ showing the
number of mechanical failures reported for every 100 vehicles covered by
its warranty policies.
So with all of that said and "blah blah blah" when choosing your personal car do you buy a car based on BRANDS or the RELIABILITY of the vehicle???
Post your comments below lets have a LIVE discussion on this y'all to find out which way is best.
Forbes Thought Of The Day
“ Fun is like life insurance: the older you get, the more it costs. ”— Kin Hubbard